Nutrition Business Journal - Favored Attributes |
Percentage of consumers who rated the product attributes as "very" or "extremely" important according to consumer research conducted by the Nutrition Business Journal |
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| Whole Grains |
Salba is a whole grain |
57.00% |
| Reduced Saturated Fats |
Salba is free of saturated fats |
56.40% |
| Reduced Cholesterol |
Salba is cholesterol free |
53.60% |
| Dietary Fiber |
Salba has over 4g of dietary fiber per 12g serving |
51.80% |
| Reduced Sodium |
Salba has a negligible (2mg/12g) amount of sodium |
49.50% |
| Reduced Sugar |
Salba is naturally sugar free |
49.00% |
| Added Vitamins and Minerals |
Salba has a rich nutrient profile of over 20 vitamins and minerals in varying quantities |
41.70% |
| Antioxidants |
Salba has 30% more antioxidants (84 umole TE/g) than blueberries |
40.30% |
| Reduced Calories |
Salba’s satiating effect can reduce overall daily calorie intake and has only 65 calories per 12g serving |
38.20% |
| Natural |
Salba is 100% All Natural and GMO free |
37.30% |
| Local |
Salba is marketed and sold by a Denver based company |
32.00% |
| Fair Trade |
Salba Smart is partnered with the growers in Peru |
30.90% |
| Bioactive |
Salba is bioactive |
22.40% |
| Soy Protein |
Salba has 70% more protein than soy on a gram for gram basis |
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| Organic |
Salba is organically grown, and is in the process of being certified |
18.90% |
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Nutrition Business Journal - Negative Ingredients |
Ingredients or attributes consumers reported avoiding in the past month according to consumer research conducted by the Nutrition Business Journal |
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| Trans fats |
Salba has zero grams of trans fat |
55.80% |
| Fat |
94% of the fat in Salba are Omega-3, Omega-6, and Omega-9 essential fatty acids. The other 6% of the fat in Salba is healthy monounsaturated fats |
50.00% |
| High Fructose Corn Syrup |
Salba does not contain any high fructose corn syrup. |
41.00% |
| Sodium/Salt |
Salba has a negligible (2mg/12g) amount of sodium |
41.00% |
| Monosodium Glutamate |
Salba contains zero MSG |
36.90% |
| Partially Hydrogenated Vegetable Oils |
Salba has zero grams of hydrogenated oils |
33.90% |
| Artificial Sweeteners |
Salba has no artificial sweeteners |
30.10% |
| Genetically Modified Ingredients |
Salba is certified GMO free |
25.00% |
| Artificial Colors |
Salba has no artificial colors |
24.60% |
| Artificial Flavors |
Salba has no artificial flavors |
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| Carbohydrates |
Salba has a net carb content of 0.4g per 12g serving |
21.90% |
| None of the Above |
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16.90% |
| Other (includes sodium aluminum phosphate, gelatin, malitol, and bisphenol A in plastic) |
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2.60% |
Salba is all natural and contains none of the perceived negative ingredients |
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Nutrition Business Journal - Areas of Concern |
Percentage of consumers who are "very" or "extremely" concerned about these product attributes according to consumer research conducted by the Nutrition Business Journal |
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| Pesticides |
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71.4% |
| Pathogens |
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68.0% |
| Contamination by allergens |
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56.5% |
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| Salba is grown, harvested, and packed in the strictest of conditions ensuring that the risk of contamination by pesticides, pathogens and allergens are non-existent. |
